SEO & digital marketing

Get your business in front of the right eyes

Building a stunning website and not investing in marketing is like buying a fully kitted-out Ranger and never leaving the driveway. Through SEO and digital marketing strategies, we’ll get your website ranking higher, converting more visitors, and getting you better bang for your buck when it comes to your marketing spend.

On-page optimsation

Ready to get discovered online faster? A website optimised for both users and search engines doesn’t just rank higher, it pulls in the right customers. Our on-page SEO goes beyond just basics with strategic keyword targeting, and content optimisation, so you attract high-quality leads that boost revenue, not just traffic.

Natural, quality backlinks

Natural backlinks earned from respected sources, authentic brand mentions, and partnerships with industries who genuinely value your work. These are just some of the ways we help you gain the trust of search engines and customers to build authority and credibility through effective off-page SEO tactics.

Fine-tuning & crawlability

Behind every great-performing website is a strong technical SEO foundation, where pages load quickly, search engines can understand your content, and visitors feel secure. We fine-tune the details (site speed, crawlability structured data and security) so search engines can crawl, index, and rank your pages so you show up in the search results. 

Copywriting

Getting the right message across to the right people at the right time – that’s how you turn browsers into buyers. Good copywriting connects with your ideal clients by addressing their needs and solving their problems. Our copywriters know how to shape your brand voice across websites, blog posts, and social media updates, so you rank higher, build trust, and turn more visitors into loyal customers. 

Google Ads

Your ideal clients are out there Googling your services right now. We make sure your Google Ads pop up exactly at the point they’re ready to buy. Through data-driven targeted Google Ads campaigns, we develop and manage Ads that drive qualified traffic straight to your website so you get better returns from every marketing dollar you spend!

Simple, honest pricing

Pick your perfect plan from three pre-defined SEO marketing plans. All with high-quality, white-hat link building campaigns, on-site optimisation, monthly reporting and ongoing support.

Starter

$900 per month
  • 10 keywords
  • High quality link building
  • On-site optimisation
  • Google My Business
  • Google Search Console
  • Analytics setup
  • Monthly reporting
  • Ongoing support
Contact us

Business

$1,400 per month
  • 20 keywords
  • High quality link building
  • On-site optimisation
  • Google My Business
  • Google Search Console
  • Analytics setup
  • Monthly reporting
  • Ongoing support
Contact us

Pro

$1,900 per month
  • 30 keywords
  • High quality link building
  • On-site optimisation
  • Google My Business
  • Google Search Console
  • Analytics setup
  • Monthly reporting
  • Ongoing support
Contact us

Got questions? We’ve got answers

Here are the questions we get asked most, along with our straight-up answers.

What is Search Engine Optimisation (SEO)?

SEO is the process of optimising your website’s visibility for organic search results. So, when your ideal clients and customers are searching, you’re the one they find. It works by optimising your content, so it answers real search queries, helping search engines understand what you offer, and improving rankings to drive more qualified traffic to your pages.

Which type of SEO should I focus on first?

Usually technical SEO comes first (to make sure your site can be crawled and indexed), followed by on-page SEO (content optimisation), and then off-page (building authority and links). If you’re on a limited budget this would be our recommendation, but for best results they work best together.

How much does SEO cost?

It depends. Are we fixing a broken site or competing in a crowded market? We tailor plans to your goals (no surprise costs). Things that impact pricing can include the number of keywords required, keyword competition, technical issues, and expected timeframe for results.

How long does it take to see results from SEO?

SEO is more of a marathon than a sprint but the typical cycle looks like this: Within 3-6 months you’ll see early ranking movements and more impressions. 6-12 months consistent traffic increases and better conversions. 12+ months sustainable rankings that weather algorithm updates. We’ll get there faster by fixing technical issues immediately, publishing consistently great content, and building real authority (no shady shortcuts).

How do you measure the success of digital marketing campaigns?

We track what actually impacts your business: Leads and sales (how many people bought or inquired), cost per result (are we spending your budget wisely), quality traffic (are visitors engaging or bouncing), return on investment (did revenue outweigh cost).

Get a free SEO health check for your website!

All we need to know is what to call you, where to send the report and the website we are reporting on. No charge, no obligation, just a free SEO audit.
Awesome, let us get to work on your SEO audit and you should have it in your inbox in 1-2 business days. If you have any questions, feel free to contact us.
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See what others are saying:

We recently worked with Lane for our new website build. From the moment he came in for the initial meeting, I knew he was the right man for the job. He is extremely knowledgeable, professional and efficient. The website is now complete and looks amazing. If anyone I know is ever needed a website build or update, I will have no hesitation in recommending Lane & Sidebar to complete this job. One of the best in the business.
Sean
Collinson Forex
Working with Sidebar on our custom dashboard was a great experience. They integrated all our existing applications and created a central hub that changed how we operate across our group of companies. Their team was very collaborative, skilled at solving problems, and full of fresh ideas that really improved our vision. We couldn't be happier with the results!
Mitchell
Optimus Group
The biggest challenge you helped us solve was ensuring our website remained functional, up to date, and aligned with our goals - something we didn't have the in-house expertise to manage effectively. What you delivered that exceeded our expectations was your ongoing support. That kind of follow-through is rare and really appreciated. We would absolutely recommend you and your company to anyone needing a website, support with an existing one.
Louise
SAM Property
My site was painfully slow, and my hosting provider was useless. Sidebar offered dedicated hosting for barely more than I was paying for shared hosting, and migrated me across. The speed improvements impressed me – way beyond what I expected. And Lane's a genuinely nice guy who's super responsive, and always generous with his time and advice. I'd absolutely recommend them. If you're a smaller business managing your own website, it's worth paying that little bit more for dedicated hosting. Web speed and security is everything online, and Sidebar delivers.
Lisa
Copy By Kudo
I moved my webhosting late 2024 and after 6 months something wasn't working right. I meet Lane at Sidebar and then he worked his magic!! I say that because in the 6 weeks or so since Sidebar has been hosting my website, business has taken off - Literally. Like turbo charged. Lane says he only did what should have been done. But he knows what needs to be done and completed the change over without fuss. Thank you!!
Rob
BuildQual NZ
I'm very impressed with Sidebar, their service is consistently excellent whenever I need help. My site experienced zero downtime and loads much quicker than previously, which has helped drastically with user experience. Their customer service is fantastic, responses are quick and are genuinely helpful resolving any questions I have. I wholeheartedly recommend them for anything website related!
Rebecca
GeekHQ
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